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New project examines the links between sports engagement and gambling

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Published

May 1, 2025

The MIND Lab has been awarded a grant by the Academic Forum for the Study of Gambling (AFSG) to explore links between sports engagement and gambling behaviour.

Highlighting the links between sport and gambling in the UK, Dr. Christopher Wilson discussed his project with the AFSG:

“The increasing prominence of gambling in professional sports broadcasting and sponsorship creates an association between them, to the extent that gambling is starting to become a normalised part of socialising around some sports. It’s important that we understand which features of gambling behaviour are predicted by this relationship, and how sports groups experience the exposure to gambling, so we can provide evidence to support targeted harm-reduction approaches.”

The project is led by Dr. Christopher Wilson and Co-investigators Dr. Srdan Medimorec, Dr. Robert Portman, Dr. Judith Eberhardt. Hannah Poulter (Bristol) is also collaborating on this project. Project updates will be shared on the MIND Lab website and media channels, so please follow us to keep up to date with our research.

Details are available on the AFSG website.

The Wilson-Medimorec MIND Lab